18 Most Common Chatbot Use Cases to Up-Level Your Business
ChatGPT leverages machine learning techniques to offer a wide range of applications, ultimately providing substantial benefits to businesses and users alike in today’s dynamic and interconnected world. In most businesses, 75% of customer service queries are made up of just a few issues. Some of these are simple enough, so bots can handle them in most cases. Thus, letting chatbots answer the frequently asked questions, for instance, can significantly reduce your call center workload. First and foremost, e-commerce chatbots provide customer support whenever your shoppers need it. These tools are available around the clock, so customers can get their queries answered at any time.
- This enables businesses to create targeted content that connects with their audience on a more personalized level, resulting in higher levels of engagement and conversion rates.
- As an AI-powered chatbot has more conversations, it learns from each new data input, absorbing a user’s responses to suggestions and their individual preferences and incorporating them into the conversation.
- This can lead to patient frustration and delays in accessing the care they need.
- With AI, your customers can give and receive instant feedback about a product or service, improving the feedback loop and giving you insanely valuable insight into buying criteria and support optimizations.
With chatbots, you can use memes, GIFs, images, emojis, and other fun content to spice up your product recommendation system. Companies need to employ different marketing strategies for different audiences. For example, one audience might be interested in thoughtful conversations about your product/service. As such, the marketing channel you use to attract customers must adapt to the audience’s needs and requirements. Using their chatbot, they first ask their visitors what they would like to do. If someone selects the option ‘just checking out the content’, it asks what topics you’re interested in.
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While businesses should try giving a variety of choices to their customers, they should do so cautiously. That’s because if companies go overboard giving customers too many choices, customers may not go through with their purchases. That’s because research has shown that too many choices can confuse and frustrate customers, making them doubtful about their purchases rather than confident. This means that Seattle Ballooning can provide personalized services throughout the purchase process.
We will analyze how these companies are successfully using chatbots to engage their customers in order to boost their business growth. Here are 25 real-life chatbot use cases in the fields of customer service, marketing and sales. An AI-powered chatbot can save time in an industry where time is often literally a matter of life and death.
Customer Service Chatbot Use Cases
Siri and Alexa have now become household names in America, Xiaoice has been an digital friend to million in China since 2014, and the term “chatbot” has been a buzzword for nearly two years. In this article, we’ll go over the topic of data warehouses – specifically the Snowflake cloud data warehouse – and the benefits it can offer your company. Java is a popular and powerful programming language that is widely used in a variety of applications, including web development, mobile app development, and scientific computing. Only 7% of US healthcare and pharma companies have gone digital and there is already a data explosion – EHRs, Physician Referrals, Discharge Summary, etc. Chatbots can minimize the clicks it would take for a customer to navigate through the bank’s website to wire money around. They would be able to automatically ask the user what they want to do, how much they’d like to send, and the receiving account’s information to complete the task.
With retrieval augmented generation, businesses can feed relevant information to ChatGPT from their databases. With this data, ChatGPT can inform employees using that company’s private data, helping them discover business information using natural language. Basically, we are here to tell you that chatbots are a boon to your business and can prove to be the greatest assets of all time.
This statement cannot be denied with the growing reputation of chatbots. With this growth, companies are deploying artificially intelligent chatbots with a motive to provide an unbeatable customer experience. These chatbot applications not only enhance customer experiences but also contribute to the efficiency and accessibility of banking services. Your chatbot can help customers figure out precisely what product or service is right for them.
Providing this feature is necessary because Sephora’s customers may sometimes have special demands that a chatbot can’t process on its own. To communicate that, the customer only has to enter their email (or other information) and that store’s customer support team will reach out to them automatically. The LeadDesk chatbot handled questions from approximately 20,000 attendees. Letting chatbots handle some sales of your services from social media platforms can increase the speed of your company’s growth. ChatGPT is an artificial intelligence language model developed by OpenAI, designed to engage in natural language conversations.
HR Chatbot Use Cases
Machine learning can detect when there is unusual traffic visiting a website and recognize the warning signs. A chatbot can warn a customer or a company agent before a cyber attack takes place. A chatbot could notify customers when a bill is due or when a payment is processed.
Instead, a better option would be to add a chatbot to your website’s homepage. This chatbot can be designed to ask sales-oriented questions to your audience and guide them to and through the checkout process. Generally, the customer has to email the customer support department and wait for a reply. Or they have to call the company’s support line and move from one agent to another.
Chatbots significantly boost user engagement on these popular social websites and communicate with customers through live chat platforms like Facebook Messenger. Bots are taking over social media marketing as they allow consumers to engage with them in terms of customer service, and transactional engagements. That’s because it isn’t just customers who need help solving complex problems. With chatbots, companies can introduce their products and services by providing a tailored experience to visitors using chatbots.
Your bot can book demo appointments with customers, walk customers through the onboarding process, and promote free trials and discounts. Serving as the lead content strategist, Snigdha helps the customer service teams to leverage the right technology along with AI to deliver exceptional and memorable customer experiences. AI bots come with different abilities from different chatbot platforms and fulfill different purposes in each industry. Different types of chatbots can be used for different businesses, from those that deal to those that handle advanced queries. With chatbots, you can track your customer journey to their interests, preferences, and needs. Based on those elements you can recommend products or services they are looking for.
Zalando, a popular European fashion brand, uses chatbot technology to provide instant order tracking for its customers right after they have made a purchase. With exceptions, the involvement of the customer support team and handles conversations for more complex problems. One of the use cases of chatbots for customer service is offering self-service and answering frequently asked questions. This can save you customer support costs and improve the speed of response to boost user experience. But then it can provide the client with your business working hours if it’s past that time, or transfer the customer to one of your human agents if they’re available.
This method can definitely help them increase sales and retain more customers online. Many companies today invest a lot in sales teams to find and convert leads. Their goal is to contact cold prospects and get them interested in the company’s products and services. As such, a chatbot, if designed to carry out the company’s refund and exchange policy, can certainly execute these tasks instead of customer support agents in your company. Prior to the event, they hype it up by marketing, in hopes of attracting as big an audience as possible.
Businesses can also run more efficient chatbot analytics about the efficiency of their chatbots by storing users’ conversations. Chatbots ease the process of collecting data from customers to improve service/ product quality and conversion rates. Tracking orders and handling e-commerce returns is an integral part of online shopping, and it’s a process that every customer wants to be seamless and hassle-free.
Read more about Chatbot Use Cases here.